The problem
You pick haircuts and clothes based on what looks good on someone else, not what suits your face and body. And it quietly makes you look worse without ever knowing why.
Every shirt cut for someone else's shoulders. Every haircut shaped for someone else's face. Every grooming guide written for someone else's jaw.
That gets fixed today.
Most advice treats these as three separate problems. That's why it doesn't work.
Haircuts matched to your face shape and hair texture. The same cut looks completely different on thick coarse hair versus fine straight hair.
How your bone structure and proportions interact with clothing. Determines whether structured or relaxed cuts work for your body.
The colors that make you look sharper, and the ones that wash you out. Even when the fit is right.
What's inside
No trends. No fashion jargon. Just what works for your face and body, delivered as a PDF you can reference forever.
$39, one-time payment.
The haircut that works for your face shape: named cuts, barber script included
The facial hair that works for your face shape: beard, stubble, or clean shave
The fits that work for your build
Your color palette: the ones that work and the ones that wash you out
What to look for when you shop: fit cues and red flags at any store, any price point
The Edit Hand-picked clothing for your build type, already vetted. Coming soon →
Sample formulas
Sample Formulas
Thick coarse hair on an oval face needs height, not width. Volume at the crown, clean sides.
Thick coarse hair grows outward and adds bulk at the sides. On an oval face, the goal is to direct that volume upward. Styles that build height at the crown work: swept-back, textured quiff, or a high side part. Keep the sides clean and controlled. Avoid anything that adds width at the temples or sits flat across the top.
The oval face benefits from facial hair. Short beard or heavy stubble adds jaw definition the face shape doesn't naturally have.
A short boxed beard or heavy stubble is the strongest option. It sharpens the jaw and adds structure without bulk. Both require a clean neckline. Discipline there is what separates a groomed beard from an unkempt one. Avoid anything that rounds out the chin or adds bulk to the sides.
The goal is a clean vertical line from shoulder to shoe. Avoid anything that creates a hard horizontal break at the waist.
A contrasting top and bottom creates a hard horizontal line at the widest part of the torso, making a stocky build look shorter. Tonal dressing removes that line. Keep your top and bottom in the same color family. Slim-straight leg throughout. Avoid oversized or boxy cuts. They add bulk where you don't need it.
EVERYDAY / CASUAL
SMART CASUAL / GOING OUT
FORMAL / WORK
Warm neutrals work with your coloring. Cool tones fight it.
Warm-neutral coloring means your skin has yellow or olive undertones and your hair is in the brown-to-black range. Warm tones in clothing sit naturally against your complexion. Cool tones create contrast that draws attention to the color, not you. Build around 3 to 4 core warm neutrals.
This is a sample formula. Your formula is built from your two photos: face shape, build, hair texture, and coloring analyzed together.
Most guys spend years on this and never fix it.
Not because you don't care, but because you're solving the wrong problem. You keep trying new clothes, new haircuts, new everything. Nothing sticks. The issue was never effort. It was that nothing was built around you.
Fix the foundation once. Everything else follows.
Built by a menswear specialist
You've been dressing and getting haircuts blind, chasing trends built for someone else's face and body. This tells you what actually works on you and why.
Somewhere right now a man is buying a wide-leg trouser because it's "in style". Except he doesn't realize he looks like he's wearing a parachute that didn't open.
Ectomorph, mesomorph, endomorph. Three words from a 1940s fitness manual, still being used to tell you how to dress today. Your frame type goes deeper: bone structure, proportions, how your body carries different cuts and fabric weights. That's what the formula maps.
It's not effort. It's information. The effort disappears when you know what you're looking for.
Your cuts, your colors, your avoids. All mapped before you touch a rack. You stop buying things that look wrong once you get them home.
The information gap
A personal stylist charges $200–$500 per hour to tell you exactly what's in your formula. Most men never have that conversation. Style Formula is $39.
Personal Stylist
$200–$500 / hr
Style Formula
$39, one time
Same information. Same result. The only difference is the price.
One headshot, one full-body. Standard phone photos work fine.
Face shape, frame type, hair texture, and coloring. Analyzed together in under a minute. Not separately. Together. That's what makes it accurate.
Best cuts, colors, fabrics, grooming guide, and what to avoid. Download it. Reference it forever. It doesn't go out of style.
The most common question
You can. It'll tell you you're an "athletic build" and suggest slim fit chinos just like every other piece of style advice you've ever gotten. And every other piece of style advice was also free. You're still here.
Style Formula was built by a menswear specialist on a structured framework. ChatGPT guesses. Your call.